After transformation
Before transformation
BEFOREAFTER
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Luxury Hospitality · Goa, India

Luxury Holiday Home: Local Immersion

A luxury apartment redesign in Goa, crafted around emotional comfort, spatial flow and modern hospitality — two homes, two guests, one story of place.

2026 · 14 weeks2 apartment prototypesSpatial Experience Design · Service Design
Exploration

Ideation Board

Showroom walks with the client, Portuguese tilework, Goan colonial homes and live-edge timber pinned together on one wall before any line was drawn.

Collaborative Concept Board · FigJam
Collaborative concept board — FigJam canvas for Mira Villas, Apt 15, Goa
The actual working canvas — scope, site visits, space planning, mood boards and references, all live in one file with the client.
Market Research · In Person
In-person market research collage — showroom visits in Goa with handwritten notes
Showroom walks across Goa — fabrics, timbers, terracotta and vendor notes pinned on the studio whiteboard.
Bubble Diagram · Pencil Study
Hand-drawn pencil bubble diagram — Apt 15 adjacencies
A quick hand-drawn study of adjacencies — entry, living, dining, kitchen, bedrooms and balcony — before any plan was set.
Studio Process

Sketchboard · An Evolution

From a loose functional zoning toward fully resolved joinery the chosen direction maturing, step by step, into a complete design language.

  1. 01
    Functional zoning plan — living, dining, bedroom and passage in washed colour
    Zoning
    Functional zoning plan — living, dining, bedroom and passage in washed colour
  2. 02
    Hand-drawn perspective of the bedroom media wall with annotated finishes
    Concept Sketch
    Hand-drawn perspective of the bedroom media wall with annotated finishes
  3. 03
    Raw linen, jute, walnut veneer, cream microfab and white sand laminate
    Material Section
    Raw linen, jute, walnut veneer, cream microfab and white sand laminate
  4. 04
    Media wall elevation — dimensions, materials and joinery at 1:25
    Technical Drawing
    Media wall elevation — dimensions, materials and joinery at 1:25
Resolution

Design Finalised

Top view furniture plan
Top View · Furniture Plan
Featured 3D render
Featured 3D Render · Living Room
Translation

Implemented

Technical drawing
Technical Drawing · Jali Partition
On-site photograph of the built space
On Site
Built & Delivered

The timber bespoke designed partition drawn at 1:25 in the studio, now coming to reality on site.

Outcome

Project Conclusions

Client feedback
Felt seen — the spaces matched the two guest stories perfectly.
Business outcome
Premium nightly rate justified without paid marketing.
Space transformation
From generic shell to two distinct emotional homes.
User experience
Six signature moments across the guest journey.
Operational impact
SOPs and staff training built into the design system.
Biggest Challenge

Designing two emotionally distinct homes inside the same shell without one feeling like a hotel.

Key Learning

Atmosphere is a service. Spatial decisions can replace marketing spend.